Outputs

I. Elaboration of CI and CS

  • Logotype concept and slogan “One location = Three markets”;
  • Elaboration of the name “Business Valley BUG”;
  • New image of the region as the Business Valley BUG based on results of the SWOT-analysis.

II. Elaboration of the common Web-portal: www.business-valley.org


III. Elaboration of marketing and information materials:

  • Image brochure about the Business Valley BUG as the region’s investment portfolio;
  • Information materials (flyer on the BUG Marketing and Communication Agencies (BMCAs), map of the cross-border region, posters, folders for presentation materials, business cards, etc.);

IV. Cross-border analysis of economic attractiveness of the cross-border region and elaboration of a common marketing strategy for promotion of the Business Valley BUG


V. Institutional building:

  • Establishment of the BUG Marketing and Communication Agencies (BMCAs) in Brest (Belarus), Bialski Poviat (Poland) and Shatsk (Ukraine);
  • Organisation of the Economic Forum BUG as a contact platform for regional decision-makers and entrepreneurs;
  • Involvement of entrepreneurs into activities of the Euroregion Bug working group “Establishment of contacts between different industrial sectors”;
  • Signing of a trilateral agreement between local authorities of the Brest district, Bialski Poviat and the Shatsk district.

VI. First marketing activities:

  • International Economic Forum BUG as the first presentation of the Business Valley BUG, with support from the European Commission for Ukraine in Belarus in Kyiv, Embassy of the Federal Republic of Germany in Minsk, Congress of Europe’s Municipalities and Regions of the Council of Europe and Ministry of Economy of the land Baden-Württemberg;
  • Business trip of the Baden-Württemberg entrepreneurs and organisation of the Companies Matching Event involving firms and enterprises from the Business Valley BUG;
  • E-mailing approximately 5,000 companies;

  • Promotion of the webpage www.business-valley.org in the most popular search engines (e.g. google.com, google.de, yandex.ru). 

     

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